![]() Now, Microsoft may be forced to revisit that strategy. Microsoft responded by offering free Office apps for iOS users, as long as the users also purchase an Office 365 online subscription. A few years ago, Apple began offering the iWork apps free to Apple customers purchasing new Macs, iPhones and iPads. Just as Apple began offering its OS upgrades for free, so too is Microsoft reportedly preparing to do the same for many users seeking to upgrade to Windows 10. The days of locking customers into expensive software (and the corresponding renewal) for these basic productivity apps are coming to an end. While still in beta, extending iCloud apps to Windows users for free clearly escalates the tit-for-tat battle occurring between Microsoft and Apple. In addition, iWork app availability on Windows machines assists Mac and iOS offices in accommodating the stubborn or persistent Windows users who, for whatever reason, don’t just wish to move off Microsoft’s platform. But here’s what Apple’s making iWork apps free for Windows users does do - the move makes it even easier for OS X and iOS shops to exchange and share iWork files with Windows users. Those unfamiliar with Apple’s iCloud app initiative can think of it, as Jordan Golson wrote on TechRepublic last week, as “something of a Google Docs competitor, offering nearly full-featured versions of Pages, Numbers, and Keynote in a browser.” As Golson noted, it’s unlikely users (Golson mentions Google Docs users specifically, but he would have been within reason suggesting Microsoft Office 365 users, as well) will just flock to iWork as a result. In other words, Windows users possessing no Apple devices can now use Apple’s Pages word processing program, Numbers spreadsheet app, and Keynote presentation software free on the Web using iCloud. Then Apple introduced free iWork apps for Windows users. Windows incompatibilities, as a result, have become irrelevant and no longer prohibit organizations that wish to leverage OS X and iOS from deploying such technologies. Just last week, I observed how most factors previously impeding organizations from deploying and adopting Macs and iOS devices no longer apply. ![]() Microsoft shops aren't the only beneficiaries of Apple's introduction of free web-based iWork apps for Windows users (via a new iCloud beta). Downloading apps requires an Apple ID.Free iWork apps for Windows users aids Mac offices Scribble support for iWork is currently available worldwide in Chinese (Simplified), Chinese (Traditional), English, French, German, Italian, Portuguese, and Spanish.iWork for iCloud works with a Mac or PC using Safari 11.1.2 or later, Google Chrome, or Microsoft Edge. English and requires an iCloud account and an internet connection. iWork for iCloud is currently available worldwide in Arabic, Brazilian Portuguese, Chinese (Simplified), Chinese (Traditional), Danish, Dutch, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Spanish, Swedish, and U.S. Some features may require internet access additional fees and terms may apply.Keynote for Apple Watch is available on the App Store.Pages for Mac, Numbers for Mac, and Keynote for Mac are available on the Mac App Store.Pages for iPadOS, Numbers for iPadOS, and Keynote for iPadOS are available on the App Store.Pages for iOS, Numbers for iOS, and Keynote for iOS are available on the App Store.
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